CanCam Magazine

Description

The past few years CanCam has dominated the womens fashion world Partly by tending to mote-kei. Mote-kei is a very popular style in Japan It is the pinnacle of femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men, mote meaning being popular with the other sex. The poster girl for mote-kei is CanCam model Yuri Ebihara. Another reason is CanCam aggressive use of senzoku models, models who appear exclusively in a single publication, especially Yu Yamada, Yuri Ebihara and Moe Oshikiri. It is like going to MacDonalds, you know exactly what you get. No surprises. And if you are a fan of a certain model, you are hooked on the magazine. Like most Japan se fashion magazines, CanCam offers catalog style advice (photos with brands and prices on the side) and detailed articles on mixing and matching popular fashion items. Usually inexpensive clothes matched with expensive luxury brand bags and jewelry. CanCam has a circulation of 500,000 and is published by Shogakukan